Why Is There A Growing Demand For Sustainable Women’s & Kids’ Wear In The US Market In 2025?

Why Is There A Growing Demand For Sustainable Women’s & Kids’ Wear In The US Market In 2025?

North America is the largest market for sustainable garments, including women’s and kids’ wear, in the world. The US is among the majority market share holders in North America for sustainable garments. In 2025, the US’s market share of sustainable garments stands at $12.46 billion, which is expected to grow to a massive $53.37 billion by 2032. But what’s fueling this growth of sustainable fashion in the US? 

There are several reasons for it, which will be discussed later in this article. However, the primary reason for this increase has to do with changing consumer sentiments, which are slowly shifting from fast fashion. With that said, let’s get into the top reasons there’s a surge in the demand for sustainable women’s and kids’ wear in the US market.

5 Reasons There’s A Growing Demand for Sustainable Women’s & Kids’ Wear in The US Market

1. Changing Consumer Sentiments

Ethically sourced fashion is becoming an essential trend among fashionistas in the US. This trend itself is helping the entire fashion industry adopt sustainability at an alarming rate. Younger audiences, such as Gen Z and new parents are focusing on improved quality of garments, rather than what’s easily available. Quality manufacturing, good raw materials that are sustainably sourced are the focus among this demographic. 

It amounts to a lower personal carbon footprint for individuals and families, while also helping them own their garments for longer. Social media has played an important role in this process as it has brought transparency to the manufacturing process and consumer needs. This whole process has helped brands find their target audience and consumers find better and more sustainable garments from brands.

2. Technological Advancements

There has been a significant shift in the adoption of technology in the garment manufacturing industry. Today, brands are utilising blockchain and IoT technology to bring transparency to the manufacturing process of their garments. Consumers can easily track the source of each raw material for the garment. It has brought a new level of transparency to garments, where consumers don’t have to trust brands based on their claims blindly.

This shift has also helped companies reduce material wastage during production processes. The use of technology has helped companies track their inventory and reduce wastage in the manufacturing process, further improving sustainability and lowering the cost of sustainable garments, making it easier for consumers to make the shift.

3. Supply Chain Improvements

Improvements in the supply chain of garment manufacturing processes have led to significant strides towards making a closed-loop system. While there’s still a lot of ground to be covered for that dream to be realised, manufacturers are taking positive steps to make their supply chains more transparent. There’s a significant effort towards