A Look Into Japanese Fashion Trends For Apparel Manufacturers

A Look Into Japanese Fashion Trends For Apparel Manufacturers

Japan is a country popular for its culture. Even though the country is built on traditional values, the Japanese apparel market has space for every niche and type of garments. From traditional Japanese wear to niche garments, the market has a space for everyone. However, as an apparel manufacturer, if you are interested in exporting your clothes into Japan, there are a few things you should know first.

The most important thing you should take care of when trying to get your product in the Japanese market is to ensure your products are made of the highest quality. Apart from that you should also try and keep your products up to date with the latest cultural trends going on in the world. And to help you understand the fashion trends most popular in the Japanese market, here is a complete overview that will help you learn and craft your products at par with the market standards of Japan.

Fashion Trends Most Popular in Japan

1. Fabric Styles

Japan is situated in the northern temperate zone, which means the climate is cold in Japan. The winters even come with snowfall. As such, you would expect that the fabrics most commonly used by people would be high density thick fabrics? No. Year round, women’s fashion sees most use in fabrics styles like lace, sheer, and metallic, and flower print. Similarly for men’s fashion, the fabric styles most commonly used are completely opposite with corduroy and denim being some of the most used fabrics year round.

2. Styles

Sportswear and leisurewear are very popular in Japan among both men and women. This is mainly because comfortable clothing is a major need among Japanese consumers. Apart from that, women mostly go for wide legged pants and long outerwear such as jerseys and spring coats. Knee high boots are very popular among women year long. For men the styles are a bit more varied with both wide and skinny trousers finding its space in the market. Along with that hoodies and jackets are quite popular. Sneakers and joggers are also popular among men and also women in terms of footwear.

3. Manufacturing Trend

Sustainability is the need of the hour and it is realised by Japanese consumers. Garments that are sustainably produced and ethically sourced are more popular in the country, even if they come with a higher price tag compared to fast fashion. Apart from that, the market is shifting more towards anti-fast fashion practices where people want to buy clothes that will last at least a couple of years. These practices create an aura of positivity around your products, which makes them more desirable in this particular market.

4. Items Most Commonly Used

For women, most commonly used fashion items include oversized hoodies, jackets, wide pants, skirts, one piece dresses, boots, sneakers, and small bags. These items are used in different styles. For men the items most commonly used include sports wear, jerseys, jackets, shirts, hoodies, joggers, and thick sole sneakers.

5. Colours

The colours most popular in the Japanese market for women are pastel shades like blue, orange, pink, green, yellow, white, and grey. These colours or pastel shades in general, can be used as guidance for making clothes that fit the market standards of Japan. Similarly, for men’s clothing, the most commonly used colours are navy, beige, and other earthy colours. These shades too, come from the pastel shade range.

Conclusion

There you have it, these are some of the most popular Japanese fashion trends that can help you make apparel that fits in that market. If you want to work with an apparel manufacturer that has the required experience to understand and stand on these market standards and expectations, check out CheerSagar. As one of the top apparel manufacturers and exporters in India, CheerSagar can help you manufacture clothes that are made to be successful in the Japanese market. For more information, feel free to check out the website.