A Look Into The Challenges Of Setting Up A Private Label Clothing Brand In India

A Look Into The Challenges Of Setting Up A Private Label Clothing Brand In India

A private label clothing brand is thought by many to be the only way for new businesses to be profitable in the apparel industry. However, other experts will tell you it is a sure fire way to lose your money and fail as a new business. The difference between either one of these scenarios being your reality is understanding the challenges you will face along the way and craftily solving them ahead of time. So, what are the challenges of setting up a private label clothing brand in India? Let’s find out!

What Are The Challenges Faced When Setting Up a New Private Label Clothing Brand in India?

1. Finding The Right Partners

The right partners for your brand includes finding the right suppliers and manufacturers for your business. As a private label clothing brand, you need manufacturers that will be able to manufacture high quality garments consistently without fail. Similarly, you need suppliers that will be able to offer high quality raw materials regularly and be able to meet your variable order quantities on a whim. This is the basic necessity for creating a business and one of the places where you should absolutely not compromise. Find people who are like minded and share the same values as you do. It will help you ensure a partnership that stands the test of time and is of use to you when going gets tough.

2. Consistently Excellent Product Design

Now that you have the partners, the next challenge is to create noticeable designs every few months. You have to follow the market trends and create designs that appeal to your customers but still have your own unique touch to it. Why? Because you are not just a white label manufacturer, you are a private label that offers the best of designs and products for your select customers. Always finding the creativity to nail designs and create lucrative pieces for your customers is also a difficult challenge. And it only gets harder the longer you stay in the market, because you will always be required to innovate and bring something new to the table.

3. Finding A Suitable Niche & Market

Even when you have great designs, one of the hardest things for new clothing brands to do in India is to find their niche and place in the market. The industry is highly competitive and there are not many niches left that have low competition and high return propositions. Even if you do manage to find a niche and space in the market, you will always have to fight against companies that are bigger than you and have more production capacity than you do. It is an uphill battle, one you can only clear when you have a very good idea about what you want to offer to your customers and how you will differentiate your services from others.

4. Sourcing Sustainable Raw Materials

Sustainability is one of the basic requirements to be a private label clothing brand nowadays. Offering garments that are eco-friendly, manufactured ethically, and uses sustainable fabrics is one of the areas where you can differentiate your products as a private label clothing brand. However, sourcing these materials can be difficult. As a private label, you may even have to offer customisation options for your customers, meaning you will be required to procure and have in stock sustainable and sometimes obscure raw materials in bulk. This is capital intensive and also requires very good planning. So, make sure you know your suppliers and have industry contacts for when you need them.

5. Financial Management

Financial management requires managing all your business costs and still ensuring a product cost that appeals to your customers. No matter how profitable and niche the market you choose, pricing is one of the areas that makes or breaks your products at least in the Indian market. So, after you have managed it all, you will still have to try and create competitive pricing for your products. This will keep your customers from being alienated at the first interaction with your brand.

Conclusion

There you have it, these are some of the biggest challenges you will face when setting up a private-label clothing brand in India. A lot of the challenges mentioned here can be aided with the help of an experienced private label manufacturer, like CheerSagar. CheerSagar can take care of sourcing and arranging for raw materials while ensuring your products are made of the highest quality consistently. Check out the website to learn more about the services, and contact us today to get started working.