How Indian Women’s Wear Found Its Place In The Spanish Fashion Market

How Indian Women’s Wear Found Its Place In The Spanish Fashion Market

Spain and India have had a fruitful relation both geopolitically and culturally for years. From having perhaps the highest number of football fans tuning in to the Spanish league regularly to being a major contributor to Spanish tourism, there has been a long history of cultural exchange and hospitality between the two countries. 

Over the years, Indian women’s wear and clothes, in general, have found their place in the Spanish fashion market. But why does Indian women’s wear find its place in Spain despite the cultural differences between the two countries? There are actually various noteworthy reasons, so let’s review each of them and understand how Indian women’s wear finds its place in the Spanish fashion market.

6 Reasons Indian Women’s Wear is Popular in The Spanish Fashion Market

1. Artisanship and Garment Value

Indian wear is known for its beautiful artisanship. It features intricate handmade designs, be it for print or embroidery. The skills it takes to make each garment make it incredibly valuable and also a living proof of culture that has existed for centuries. To make it better for buyers, Indian women’s wear, in general, has incredible value for money. The garments themselves come in various price points and have incredible value. Since the garments are versatile thanks to their styling and manufacturing process, they stay in your wardrobe for a long time. All these factors combined make them popular in the Spanish market.

2. Popularity of Indian Celebrities Abroad

European countries like Spain are prime shooting destinations for Indian movies. Similarly, over the years, Indian celebrities have also found popularity internationally, which has brought Indian fashion to newer audiences. The popularity of Indian celebrities is one of the understated reasons for the popularity of Indian wear overseas. In European countries like Spain, which have a significant influx of Indian tourists and the influence of celebrities increases the demand for Indian women’s wear in the country’s overall fashion market.

3. Growth of Retail Brands

Spain is home to some of the most popular retail fashion brands globally, including Zara and Mango. As these brands have expanded to India, they have included Indian designs and garments in their catalogue, which have found their place in the Spanish market as well. This is one of the reasons Indian wear has become popular in the Spanish market as fusion wear has become more readily available than ever before.

4. Growing Popularity of Fusion Fashion

Fusion fashion has grown in popularity over the years because of the endless possibilities and the tireless efforts of designers worldwide. Thanks to its growing popularity, boutiques that just sold Indian wear have found their place in Spain, which has inadvertently increased the demand for Indian wear in the Spanish market. There’s another reason at play here alongside the growing popularity of fusion fashion, and that is…

5. Globalisation

Globalisation has helped Indian garments find their place in foreign markets. India ranks among one of the top garment manufacturers and exporters worldwide. The phenomenon of globalisation has helped Indian women’s wear find demand in foreign markets due to all the reasons mentioned above. Given that India has the capability of producing women’s wear in huge quantities, local brands and manufacturers have met the demand for it.

6. Sustainable Manufacturing Practices

Indian women’s wear mostly features organic fabrics and seldom uses synthetic fabrics primarily. This has helped Indian wear be discovered in foreign markets due to the growing consumer concerns surrounding fast fashion. Most Indian women’s wear is handmade and offers incredible artisanship, which makes it durable. The sustainable manufacturing practices help Indian women’s wear stand out.

Conclusion

Apart from the above reasons, Indian women’s wear is also very stylish and highly versatile. This allows garment manufacturers to find admirers in any country across the globe. If you are curious about learning more about Indian women’s wear manufacturing or would like to get your garments to Spain, check out CheerSagar. CheerSagar is among the top garment manufacturers in Jaipur and has decades of experience manufacturing high-quality Indian women’s wear. The team also offers garment exporting services. Check out the website to learn more about the offered services.