How The Lifestyle, Location & Climate Shape Regional Style Trends Across The U.S.

How The Lifestyle, Location & Climate Shape Regional Style Trends Across The U.S.

Style trends in the U.S. have always been as diverse as the country itself. Just as there are sun-soaked beaches, sleepy suburbs, bustling cities, and mountain towns, what people wear here is a reflection of where they live, how they live, and what they value. Nowadays, more than ever, comfort and style have come together to offer people the ability to express their personal style without compromising comfort. 

As garment manufacturers or specifically resort wear manufacturers, it is crucial that you understand these fashion trends to develop market-ready clothing lines. The two primary fashion trends in the US today are loungewear and streetwear. But how do they come into effect, and how do lifestyle, location, and climate shape regional style trends? Let’s find out.

A Look Into The Current Major Fashion Trends Across The US

1. Loungewear and Suburbs: A Match Made in Heaven

Loungewear is comfortable, and comfort is currently the number one trend in US fashion. Brands, both major and fast fashion ones, are coming up with new and stylish oversized loungewear that’s very popular nationwide. Loungewear is not sleepwear, but just as comfortable. This type of clothing has finally answered the question, “What if I could go to work in my pajamas?” But what are the actual reasons behind the popularization of Loungewear all across the middle and southern parts of America? Let’s take a closer look.

• Lifestyle Changes: The pandemic has changed the world as we know it. Working from home was previously only a thing for people who were sick and couldn’t attend the office. That’s not the case anymore. For almost two years, people were expected to work from home and attend work in their pajamas. That’s when the popularity of comfortable clothing slowly grew. People were tired of wearing a suit at home to attend a Zoom call, but didn’t want to do it in their pajamas either. So, brands made comfortable loungewear that’s fashionable and comfortable. This spread like wildfire because it allowed people to be comfortable and still showcase their personal style without feeling like their dressed inappropriately for the outside world.

• Practicality and Durability: Loungewear is just practical. It is made of breathable fabric, which keeps you cool. It is generally oversized, which hides any unwanted body fat that you may feel conscious about showing. Lastly, the oversized nature significantly reduces the risk of clothes not fitting anymore. You don’t have to worry about returning your outfit every time the seams don’t line up perfectly with your body or the resulting garments are just too tight. These factors make loungewear practical and durable in the sense that it lasts a long time before you outgrow it. So, this has led to people not throwing away their clothes after one wears them because they are very comfortable and fit without any hassle for a long time.

Aesthetic Evolution: Loungewear was previously looked at as too basic or simple to be fashionable. However, the aesthetics of fashion have since changed. Now

• that same outfit looks cool and fashionable without trying too hard. The use of oversized garments with joggers and sweatshirts matched in monochrome has become highly demanded for both men and women. These factors have led to the popularization of loungewear across the suburbs of America.

1. Coastal Regions: Streetwear and Surf Style

Coastal regions are hot, and they allow residents to experiment wildly with their fashion. Most major cities in the US are located in the coastal region, and as such, they have a robust culture of their own while also being hubs of new generations like Millennials and Gen-Z. Mesh tops and personal statement outfits are far more common at their urban hubs than they are in the suburbs. So, what’s driving this trend? Let’s explore the reasons.

• Rich Subcultures: Coastal cities mostly have a rich culture of skating and surfing. These cultures have their own style statements, which have become a part of the overall city’s pop culture. This has led to the introduction of these subcultures in the fashion of the region.

• Larger Population: Suburbs are not densely populated, but cities are. People from across the world come together in the major cities of the US, bringing parts of their culture and heritage. All these factors together influence the fashion scene of coastal cities in the US, allowing them to be experimental and free.

• Favorable Climate: Hotter climates within reasonable limits allow the population to experiment with clothing. From light layering to the use of funky elements, there’s a lot that can be achieved in fashion when the climate conditions are favorable.

Conclusion

As garment manufacturers, knowing about the regional styles of a country can help you make garments that are better suited for the market. If you want to learn more about the apparel manufacturing industry or private label clothing, check out CheerSagar. CheerSagar is among the top garment manufacturers and textile exporting companies in India.