The Potential Of Indian Women’s Wear In The Argentine Market

The Potential Of Indian Women’s Wear In The Argentine Market

Indian women’s wear, particularly traditional and ethnic wear, is experiencing significant growth in popularity and appeal all over the world. Therefore, the potential of the Indian women’s wear market is being recognised globally. What makes it easier for people outside the country to get access to all these vibrant colours and intricate designs that Indian ethnic wear comes with are the e-commerce platforms. More and more online marketplaces are now being stocked with Indian women’s wear, particularly ethnic wear, like sarees, salwar kameez, churidar suit, and lehengas. 

So consumers who are interested can place their order and get access to this vast range of ethnic Indian women’s wear without having to go the extra mile to get their hands on it. However, amongst every other country globally, why the Argentine market has consistently been rooting towards Indian fashion and why Argentine women find Indian fashion admirable could be fascinating. Knowing how Indian ethnic wear appeals to the global and, in retrospect, the Argentine market can help a textile manufacturer or a clothing brand work towards targeted sales in the Argentine market. 

In this blog, we’ll explore what appeals to Argentine women about Indian fashion to better understand target customers and consequently improve our ROI as clothing brand owners. So, let’s begin!

Reasons Behind Why Indian Fashion Appeals to Argentine Women

Handcrafted & Sustainable Clothing

Hand embroidery, unique artisanal techniques, and handloom fabrics are only a few of the sustainable handcrafted methods that Indian ethnic wear offers. This means there is more to handcrafted Indian wear, and Argentine women appreciate such products and the effort behind these clothing items, which makes them sustainable. The skills involved in creating each piece of clothing are also something that Argentine women appreciate. They tend to like dressing up, and the intricate craftsmanship is reason enough for them to choose Indian clothing pieces over others in the market. 

Aesthetics & Culture

The aesthetic and cultural appeal of Indian wear is strong no matter where you live in this whole world. This serves as one of the driving reasons behind why the Argentine market seems to have a consistently growing interest in Indian ethnic wear. From the beautifully crafted nine yards of gorgeousness like the sarees to the princess-like attire, lehengas, all of them bring out a vibrant culture that appeals to Argentine women. There are also kurtis, salwar suits, and dupattas, which come in various lengths, shapes, designs, and sizes. Amongst the types of ethnic wear mentioned earlier, sarees and dupattas are original to the Indian subcontinent and its culture. And they come in beautiful prints and all different kinds of aesthetics, which is bound to pleasantly overwhelm any body who comes from a culture different than this one.

Fusion Between Ethnic & Western (Indowestern)

Indian designers and brands are creating contemporary ethnic designs that combine tradition and modernity to create a more practical and convenient yet culturally pleasing look for clothing. This opens up a new market from those existing in the Indian ethnic space. Indo-western wear aims to bring the beauty and aesthetic of the traditional along with the convenience of the modern, and that will help the new-age women in Argentina flaunt beautiful Indian designs without having to worry about practicality.

Bright & Elegant Party Wear

During Indian weddings, parties, and all other sorts of occasions, Indian women’s wear shines across the globe due to its bright nature and gorgeous appearance. It is up to the point that women across the world like to be a part of these events and dress up as their Indian counterparts would. So, Indian occasion wear for women is something that has a huge potential to grow amongst the Argentinian market as well.

Indian Cinema Influence

Now comes to the point that probably everybody knows and understands: pop culture. Indian cinema and its unique taste have followers and admirers all over the world. Consequently, the costumes used in these motion pictures catch everybody’s attention, whoever watches them. Outfits and jewellery worn by Indian actresses have increasingly become the talk of the fashion world, and it’s going to get even bigger as time goes on.

Conclusion

A bonus reason behind the increasing appeal of Indian wear in the Argentine market is, of course, the availability. Earlier, it was tough to get access to clothing from other countries. Thanks to globalisation, Indian women’s wear has continued to shine in the eyes of foreigners, and Argentina has not been left behind. To learn more about the potential of Indian women’s wear in the global market, check out CheerSagar. As one of the top garment manufacturers and exporters in India, CheerSagar has a unique perspective of working first-hand in the popularisation of Indian garments globally. Check out the website to learn more about the services.