What Are Digital Passport For Clothing & How They Can Solve An Important Problem Of The Apparel Industry

What Are Digital Passport For Clothing & How They Can Solve An Important Problem Of The Apparel Industry

A digital passport for clothes? Sounds insane right? But, it's not actually. Digital passports can be a great help in solving a major issue in the apparel industry, which is pollution. The apparel industry is not one of the first names that come to your mind when you think of environmental pollution. However, they are one of the top ten industries that pollute the world. How? Fast fashion. Today, people are buying and discarding more clothes than ever and that leads to wastage and pollution. So, what are digital passports? And how can they solve this problem of the apparel industry? Let’s find out!

What Are Digital Passports For Clothes?

Digital passports for clothes stand for a QR code or an RFID chip which is used to track the manufacturing history down to the purchase of the garments. This can help customers find the journey of their clothes from where the material of the apparel is sourced to where it is printed/sewed, to who packed it. 

All of this information can help customers make informed decisions on if the clothes they are purchasing are eco-friendly or not. This can also help them learn about the history of the clothing and brands can put in a lot of information there to make it lucrative for customers.

• Brands can put in advertisement information there to help sell more products

• Brands can give curated fashion advice to customers on what they can pair the product they are scanning with for the best look

• Brands can inform customers about the products journey and help it be an unique one of a kind product by itself

• Brands can inform customers about any other relevant information regarding the product like wash and care instructions directly through the product and save costs and wastage

So, these are all but some ways digital passports can be used by brands to make their products better and more eco-friendly for customers. Now that you have a basic understanding of what digital passports for clothes are, let’s understand how it can solve the pollution problems of the apparel industry.

How Digital Passports For Clothes Can Be A Solution In Helping The Apparel Industry Reduce Its Climatic Impact

Product Material History

For the first time, brands have the ability to substantiate their claims and prove to the customers just how their products are produced. This helps them ensure that the materials are sustainably sourced and or if the materials used are recycled. In case, if the materials are recycled, brands can even inform customers about the product from which the material was recycled and the brand from which it came.

This type of insight can go a long way in ensuring that customers find value in the products they purchase. It can make customers more interested in holding on to it than discarding it just after using it a few times.

Data & Insights

Using the data collected for the digital passports of clothes, garment manufacturing brands can take a closer look at the exact environmental impact or carbon footprint their brand leaves. The data can be used to fix any problems with the production process of the garments. This can help improve the environmental impact of any apparel brand and help them be more eco-friendly thanks to the data and insights found from the digital passports for clothes.

Conclusion

So, now that you know about digital passports for clothes, are you ready to start incorporating it for your brand? If you are, head over to CheerSagar for end-to-end apparel manufacturing and exporting, that helps you reduce your brand’s carbon footprint and create eco-friendly fashion. For more information about CheerSagar’s services, check out the official website.