What Makes Indian Apparel Popular And Highly Demanded Among Latin American Fashionistas
As a garment manufacturer, you may not know that Indian women’s wear is popular in different parts of the world and even in places that you may not expect. Latin America is very different from India, but it has a similar climate and a large population across the different countries. This makes it a perfect destination for Indian apparel. But apart from the similar climate, are there any better reasons why Latin American fashionistas demand Indian apparel? Yes, there are actually many reasons for this phenomenon. What are the reasons? Let’s find out.
7 Reasons Indian Apparel is Popular Among Latin American Fashionistas
1. Beautiful Colours
Indian wear is almost always known for its vibrant and bright colour palette. Indian wear doesn’t shy away from bold colours such as royal blues, bright yellows, and deep reds. This type of bright colours is very popular among Latin American fashionistas as they are bold and can be used to make a statement. The beautiful colours are also popular because Latin Americans love to celebrate and the bold colours of Indian attire just work very well with festivities.
2. Versatile Garments
Indian wear is very versatile. The garments can be worn as daily wear, office wear, and even for festive occasions. In fact, they are also easily layer-able, and the garments themselves can be worn in an interchangeable manner. A kurta set can be separated into different parts and worn separately, making it easy for consumers to get the most usage out of their garments.
3. Use of Organic Fabric
Indian wear mostly uses cotton and other organic fabrics like silk. These things make Indian apparel very comfortable to wear long-term. Organic fabric is also very easy to care for, and you can easily wear it during the hot summers. Organic fabric is also very durable, and its appearance doesn’t tear or degrade over time. With a little care, it is possible for you to keep any Indian apparel in your wardrobe for years to come.
4. Cultural Fusion Appeal
Even though the cultures of India and Latin America are quite different, they have one similarity. Both places have westernised their local culture over time. This has made Indian wear become more in line with Western garments that are familiar to Latin Americans. The growth of fusion fashion has made Indian apparel more easily accessible to Latin American fashionistas.
5. Sustainable Manufacturing Practices
India is currently among the top garment-exporting countries worldwide. This is mainly because India has incorporated sustainable manufacturing practices in its apparel manufacturing workshops in time with the wave of sustainable fashion that has swept
the fashion world. The sustainable practices include the use of non-toxic dyes and chemicals, wastewater recycling, and the use of organic fabric that’s sustainably grown. These are some of the basic sustainable manufacturing practices that allow Indian apparel to be sustainable and popular among environment-conscious fashionistas.
6. Intricate Artisanship
Indian apparel is often handmade and features more than just digital prints. The embroidery and other intricate embellishments are handmade in most cases, which makes these garments very unique and noteworthy. The intricate artisanship is one of the top features of Indian apparel across the globe and Latin America is no different. The stylish embroidery and cultural touchstone of each garment find new appreciation in a land where Indian apparel is considered exotic when it reaches Latin America.
7. Great For Festive Wear
As mentioned previously, Latin Americans love to celebrate. This makes Indian wear popular there as Indians, too, love to celebrate and have developed apparel over the years that’s festive and celebratory. Festive wear that’s ornate and intricate checks all the boxes for Latin American fashionistas, and it is among the top reasons why Indian apparel is popular in Latin America.
Conclusion
Now that you know the different reasons why Indian apparel works internationally, check out our detailed guides on how you can start exporting your garments to international markets. You can also directly work with CheerSagar to manage your manufacturing requirements to ensure they are on par with international export standards. As an exporter, they can also help you get your products into foreign markets to meet order requirements.
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