A Look Into Some Of The Top Global Fashion Capitals Around The World

If you think about fashion, the first continent that you would think about would probably be Europe. It has existed for the longest and has been at the centerpoint in the development of what we know as the Western civilization. With cities like Paris in France and countries like Italy, Europe can rightly be called the centre of the fashion world. 

However, as new economies emerged and new countries formed the graph has changed significantly. At par with Europe, new fashion capitals have made their place around the world including in America, Brazil, and Japan. While the fashion destinations of Europe are well discussed, the other fashion capitals mentioned above are not that well known. 

So, let’s shine some light on the economies and countries that have emerged to be dominant forces in the fashion world today both as markets and fashion trendsetters.

A Look Into Some of The Top Global Fashion Capitals Around The World

1. America

America has been the centre of pop culture that’s followed around the world for quite some time. This has helped them carve a significant niche in the fashion industry. Given American movies and TV shows are the most watched in the world, it has made their fashion styles wildly popular across the world. 

Even though the culture of cosplaying more prominent in Japan, America has made its space in that industry too. America also has a 1.5 trillion dollar fashion industry that’s expected to grow to 2 trillion dollars by 2027. 

The fashion trend most popular in America is athleisure wear as people love comfortable clothing that is also fit for going to the gym. Sportswear is also a close second in terms of fashion trends that are most popular. 

Clothing that’s most popular in America can generally be categorised in two broad categories. Firstly, fast fashion clothing, which are produced by cheap labour and materials and have little to no regard for the environment, however, they are very affordable. Second, american made clothing from legacy brands of the country that focus on high-quality american made clothing that will last you a lifetime even if you don’t maintain or take care of them.

2. Japan

Japan is geographically a lot closer to America as opposed to what people who see two dimensional maps might think. Given their close proximity, Japan and America share a lot of similarities in terms of their position in the world of fashion. However, due to the difference in culture and belief systems, the fashion industry varies significantly in the two countries.

While the apparel market in Japan is smaller at 87 billion dollars, it has a lot of variety and is dominated by women’s fashion primarily. From ethnic and cultural Japanese garments to western wear that’s durable and well manufactured. 

Quality is the most important factor for Japanese buyers and ensuring that your product has durability and is packaged in an eco-friendly manner or has minimal packaging goes a long way to making it successful in the country.

3. Brazil

Brazil may seem like a wild card entry to this list, but they are the flag bearers of Latin American culture and are an important part of the world of fashion. From authentic cultural dresses to vibrant modern garments, Brazil has an unique spot in the world’s fashion market. Additionally they are also home to some of the most well-known models in the world, which gives them a regular mention in the fashion industry keeping the country’s name always in conversations around fashion.

As a country with a large population, they boast a thriving apparel industry, prominently led by the dynamic sector of women’s apparel manufacturing. Men’s clothing comes a close second and together they are among the top 15 largest apparel markets in the world. As the economy of Brazil continues to grow, the market is expected to grow with it, making it an even more important player in the world of fashion.

Even though the Brazilian markets are growing, there is widespread poverty in the country, which leads to people looking for stylish and fashionable garments that are affordable. Fast fashion fills this void in the market and offers affordable garments to a majority of the country’s population.

Conclusion

Now that you know about the different global fashion capitals across the world, you can make space for your brand in these emerging and established fashion markets by studying more about them. You can check out CheerSagar to learn more about international fashion markets and how you can go about exporting your garments in foreign markets. And if you are interested in working with a premier apparel and garments manufacturer in India to start your clothing line, connect with CheerSagar today to get started.