Guide To Launch A Kids’ Wear Brand In The US With An Indian Manufacturing Partner

Guide To Launch A Kids’ Wear Brand In The US With An Indian Manufacturing Partner

Launching a kids’ wear brand in the biggest consumer market in the world is a great plan. The birth rates in the US have slightly increased since 2024, making it the perfect time for you to float a new kids’ wear brand in the country. On the other hand, India has been growing its position as one of the top garment manufacturers in the world. 

Considering the current political climate, importing garments from China is close to impossible for smaller brands. As such, Indian manufacturers are your best bet, considering they’re able to meet international quality standards safely and still offer reasonably priced kids’ wear as per your designs. So, how do you get started? The process involves going through steps so, let’s demystify starting a new clothing brand with an Indian manufacturing partner.

5 Steps to Launching a Kids’ Wear Brand in The US With An Indian Manufacturing Partner

1. Register Your Business

Registering your business is the first step in starting a kids’ wear brand in the US. You’ll have to register an LLC (the most common registration type for small brands) to get started. The business registration would also require you to acquire an EIN (Employer Identification Number) from the IRS for tax purposes. You’d also want to register the trademark for your brand name and logo to ensure your business identity is not stolen or misused later. 

Lastly, you’d need to get product safety compliance from the US Consumer Product Safety Commission. They’ll verify the flammability, level of harmful chemicals like lead, tracking labels on the garments and offer clearance to be sold in the US market. The last step as you can imagine will take a while to gather, so if the first three parts are done, you can move on to the next step.

2. Perform Market Research

When you’re trying to build a new clothing line, you have to understand what your product is going to focus on. Will it be affordable or luxury? Will it provide trendy clothes or sustainable garments that are evergreen? Will your brand focus on unisex garments or girls' clothing? These are things you need to determine before you talk to a manufacturer in India. 

When you have a clear idea about the garments you want to make and the market for them in the US, it’ll be easier for you to get the right manufacturers and also understand the market fit and profitability of your garments.

3. Find Indian Manufacturers

How do you find Indian manufacturers? Well, you just found one. CheerSagar is among the top garment manufacturers and exporters in India. We have decades of experience manufacturing export-quality garments that align with US customs requirements and international standards. 

We have relevant international certifications and licenses that can be shared with you if you’re interested in working with us. In fact, CheerSagar is among the few manufacturers with complete export capabilities. We understand sizing requirements for US garments, and we can offer flexible MOQs to brands based on their requirements. Contact us today to ask for sample deliveries and discussions regarding your kids’ wear designs and requirements.

All things Cheer Sagar aside, the information mentioned above is what you should be looking for from manufacturers when you’re creating a shortlist. The key is to establish regular communication with manufacturers to understand their requirements better and create a partnership over time with like-minded and professional manufacturers.

1. Work With The Manufacturer To Develop The Product

Once you have selected your manufacturer and gone through their samples to your satisfaction, the next step is determining some key decisions for your product. First, you have to decide what your packaging style is going to be. Are you going for cardboard packaging or plastic packaging? This has to be decided, and your manufacturer has to be informed. 

Next, you need to decide what the care instructions are for your garments and where the tags are going to be placed. Are the tags going to be removable? Are the tags going to include information about the location of garment manufacturing? These decisions must be made to ensure the finalised product can be ready for shipping once the manufacturing is complete.

2. Determine Logistical Support

To put it simply, you need to determine how you’re going to get the manufactured products from India to the US. There are several ways you can do this. Firstly, you can work with a manufacturer and exporter like CheerSagar, who can give you complete end-to-end services. 

Apart from this, you can go for third-party exporting services that will ensure your products are transported from the manufacturer’s warehouses to yours in the US. The last option is to go for a dropshipping model where the products are purchased through your digital platform, and you ship the products directly from the manufacturer’s