Learn About The Different Customisation Options In Wholesale Apparel For Your Brand

Learn About The Different Customisation Options In Wholesale Apparel For Your Brand

Consumers need options. Gone are the days when people look for one thing, find something similar and go home with it. Even when people have specific ideas, they still need options to make sure they are getting the ideal product for their requirement. And given the mass production capabilities of wholesale apparel manufacturers, they can meet this demand easily. However, when you are starting to work with a wholesale apparel manufacturer, what are some of the customisation options you can ask for from them? Let’s find out, but before that, let’s understand why you would want customisation options for your apparel brand.

Why Should You Choose Customisation Options For Your Apparel Brand?

When you are working with private labels and other direct manufacturers, you have to be a visionary to find early success. Why is that? Because you will have to think of new and exciting apparel designs and make them trendy enough to find your space in the market at the beginning. Even with all the tools of digital marketing and online selling, it is still insanely difficult to launch a new product in the apparel market and find customers. So, what can you do instead? Work with wholesalers. You get to purchase clothes from other brands and sell them in your retail space to hook the customers. Then when you have their attention, you can sell your designs and clothes without a problem, allowing you an easier entry into the market.

However, working with wholesalers is not the easiest option either. You have to be aware of what you want. You need to understand the core principles of your brand and stick to them when you are ordering your clothes. Like with wholesalers, oftentimes, the bestselling items will be in polyester or other inorganic fabrics. You have to make a conscious decision on whether you want your brand to be sustainable or not. If you want it, then you have to refrain from making those purchases. Even if they are selling like hotcakes. Now that you understand the basic principles, let’s take a look at some of the top customisation options you can avail from wholesale apparel manufacturers.

Customisation Options You Can Avail With Wholesalers As Retailers

• Fabric

Fabric is one of the primary customisation options you can get when working with wholesalers. They offer different fabric options for similar designs. However, in most cases, the options will still be quite limited since they don’t manufacture the clothes themselves. In such cases, it is best for you to stick with their fabric recommendations if they align with your brand values.

• Sizing

Sizing is one of the most important customisation options required for all retailers. Generally wholesalers would offer a complete range of sizes for all styles and designs. If you have any specific size requirements for your target demographic, you need to let the wholesaler know. This may reduce your options range, but in most cases, you will still be able to get all the styles you want in the sizes you desire.

Conclusion

That’s about it, these are the most common customisation options you can avail from wholesalers. This is mainly because they are not the manufacturers and hence can’t provide truly custom apparel built to your requirements. For that you need to work with a private label manufacturing company who will build clothes that are specifically made to your requirements. 

Be it for the design, sizing, or fabric, they will truly custom-build the product for your brand and even put the tag of your brand on it. So, if that is something that interests you, check out CheerSagar. CheerSagar is one of the best apparel manufacturers in India and you can check out the website to learn more about their experience and services.