Case Study: How UK & US Brands Grew Using White Label & Surplus Clothing From India

White label manufacturing and surplus production have helped garment manufacturers in India significantly grow their businesses. This is because many brands in the US and UK have built successful businesses using white-label and surplus garments from Indian garment manufacturers. There are numerous case studies to prove this point, so here are three compelling stories to help you understand how UK and US brands grew using white-label and surplus clothing from India. But first, let’s understand why US and UK brands choose India for white-label and surplus garments.

Why Do The US & UK Choose India For White Label & Surplus?

India is at the forefront of white-label and surplus garments for numerous reasons, including:

Smaller MOQs and order flexibility: This is where India offers an advantage over China. Chinese manufacturers have larger MOQ requirements and offer less order flexibility comparatively.
International quality standards: Indian manufacturing adheres to strict international standards and ensures the garments are market fit for the UK and the US.
Business-friendly pricing: US and UK buyers find Indian garments competitively priced while also getting the currency exchange advantages.

These factors add value to the top garment manufacturing companies in India, and make them the preferred choice for UK and US retail brands for white-label and surplus garment requirements. With the understanding of a few factors that help India stand out, let’s review case studies that solidify your understanding of how US and UK brands grow using Indian surplus garments.

Case Study 1: Sustainable Boutiques Scale With White-Label Garments

India is the largest organic cotton producer in the world, and sustainable fashion brands seek garments with organic cotton. Indian manufacturers with access to high-quality organic cotton help brands meet this requirement very easily. White-labelling allows brands to get garments at a low price point, which helps them stay competitive in the market and also have higher profit margins. The best, and specifically how India stands out here, goes beyond just the availability of organic cotton and other sustainable materials. Indian garments are high-quality and made in accordance with international standards. There is enough manufacturing prowess in India that market-specific alterations, packaging, and labelling can also be taken care of by manufacturers. And lastly, white-label garments from India that are of international quality and still affordable, which allows brands to spend on better marketing, which helps brand visibility for startups. This is how Indian manufacturers help create sustainable brands.

Case Study 2: D2C Brands Get Quicker Category Launches With Indian Surplus Garments

Thanks to Indian garment manufacturers and their surplus stock, international D2C brands often have the opportunity to expand into new categories quickly in a way to test markets without making large commitments. Additionally, surplus stock is manufactured to the highest quality standards, especially by top clothing manufacturers in India. This allows brands to safely order without having to worry about garment quality.

Additionally, surplus stock often comes with discounted prices, which helps international brands lower their expansion risks. Additionally, surplus stock also has lower MOQs and flexible order fulfillment requirements, which help brands get the head start they need to succeed in new categories. If the expansion works, then brands can set up new orders with the manufacturer for a complete expansion into the new category. If the expansion doesn’t work, the brand can minimise its risk due to no order commitments and lower order values.

Understanding The Impact of Indian Garment Manufacturers in These Case Studies

There are numerous brands in both the UK and the US that have set up similar frameworks and achieved great success. Indian garment manufacturers offer much-needed flexibility and quality assurance in these frameworks, which allow brands to make bold expansion moves and also get started from the ground up.

China, being the biggest garment export market globally, is slowly shifting towards high-value manufacturing exclusively. The market no longer offers low MOQs and flexible order values that it once offered. In fact, many major Chinese manufacturers no longer offer white-label options as they have dedicated private-label manufacturing deals with major garment brands globally. So, Chinese manufacturers no longer offer the benefits that Indian manufacturers do, making India the better choice for brands in the US and UK.

Conclusion

Many US and UK brands owe their success to Indian garment manufacturers. This is made possible because India has a robust manufacturing capability that spans centuries. India also has a strong export network, and many major garment manufacturing hubs are located close to ports and export locations. Cheer Sagar stands as a shining beacon for garment manufacturers in India with an experience of over three decades in delivering excellence across the globe. Check out the website to learn more about the services.

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29 Dec

Case Study: How UK & US Brands Grew Using White Label & Surplus Clothing From India