Sustainability

Sustainable fashion is the need of the hour today. The need to preserve our natural resources to maintain the ecological balance cannot be stressed enough. Cheer Sagar is speeding towards this sustainable fashion movement and is trying to champion the usage of sustainable fabrics, the fabric derived from eco-friendly resources, such as sustainably grown fiber crops or
recycled materials.

The demand for good quality and high-end fabrics is ever increasing in the industry but the need to take product-level initiatives to use and grow fabrics that are less harmful for the environment is a priority at Cheer Sagar. In order to do our part in popularizing eco-friendly sustainable fashion, we use recycled fabrics so as to ensure that nothing goes to waste from our manufacturing. In addition, we also use FSC (viscose), BCI (cottons), organic, and lenzing fabrics. We make around 2lakh pieces of cloth annually using sustainably grown fabrics.