Why Surplus Garments From Indian Apparel Manufacturers Are In Demand In Europe

Why Surplus Garments From Indian Apparel Manufacturers Are In Demand In Europe

Indian apparel manufacturers produce a generous portion of the world’s apparel requirements. As a result, manufacturers are often left with surplus stock. In Europe, which is the top fashion hub globally, trends change swiftly, and market demand rises and falls in a very short time. To meet said demand, retailers always need access to stock that’s manufactured and ready to ship on short notice, even when it's not manufactured on their order. 

So, what’s the solution? Surplus stock, and considering the high quality standards of Europe, retailers can’t just import garments from anywhere; they need garments from a mature economy and an experienced industry, enter India. Garment exporters in India are uniquely positioned to help meet the garment requirements in Europe, and here are five reasons why.

5 Reasons Why Indian Surplus Garments Are Highly Sought After in Europe

The European market is one of the most progressive and sustainable garment industries in the world. As a result, surplus garments are a way for European retailers to access affordable and quality stock that would’ve otherwise ended up being discarded. It helps both manufacturers and buyers support the circular lifecycle of garments.

1. Affordable Stock

Europe is at a significant currency conversion advantage with India, which makes it lucrative for European retailers to work with Indian businesses. While affordability is not the number one concern for European buyers, it certainly helps to have access to an industry like India, where quality is tangible and consistent across shipments, and the stock is still affordable. Compared to other South Asian apparel manufacturing hubs, India offers this significant advantage to international buyers.

2. Uncompromising Quality Standards

India has existed as an apparel manufacturing hub for decades, and the rich history and tradition of its textile industry go back centuries. This allows Indian manufacturers to follow quality standards that are on par with European requirements without fail. Be it sourcing organic cotton and sustainably sourced fabrics, to ethical manufacturing hubs, India has a robust infrastructure to support European needs. Now, imagine availing all the premium garment manufacturing aspects at a discount, and that’s exactly why European buyers have an affinity for Indian surplus stock.

3. Quick Lead Times & Deliveries 

Another major reason India gets a special mention among European buyers and retailers is its shipping capability. Many upcoming South Asian economies may offer lower pricing than India, but they fail when it comes to shipping times. This is because their trade routes to Europe are not as strong as those of the fourth-largest economy in the world, India. Additionally, India is also strategically located in terms of Geography to allow quick deliveries to Europe. These factors offer Indian women’s clothing manufacturers and exporters an advantage over other markets when meeting European demand.

1. Sustainability

Indian manufacturers are experienced and regularly work with major export markets globally. As a result, they are well-versed in sustainability guidelines. This is a major help for European buyers who can be assured that the garments they purchase are a proper market fit in Europe. Additionally, surplus stock purchase protects garments from being discarded in landfills, and as a result, the European market supports the circular lifecycle of garments.

2. Supplier Network & Easy Availability

There are loads of women’s dress manufacturers in India with experience in exporting and sizing guidelines for European markets. As a vast country with regional textile markets across the land, there’s a network of suppliers in India that are available to meet surplus demands when called for. So, it is easier for buyers to find a suitable exporter in India compared to other countries, simply because India has more exporters than other countries. And as mentioned previously, easy availability, favourable pricing, and quality assurance are just some of the reasons Indian surplus garments and apparel manufacturers are in demand in Europe.

Conclusion

Surplus garments can be a problem for suppliers, especially as they lock up storage facilities and can even halt production if the surplus garments can’t be sold in a timely manner. So, the demand for surplus garments in Europe comes as a boon for most manufacturers and garment exporters in India. If you want to learn more about the garment manufacturing and exporting industry in India, check out Cheer Sagar. Cheer Sagar is among the top garment manufacturers in India, with decades of experience in manufacturing and exporting